Reed Howlett, Chief Executive Officer
Reed is a seasoned consumer goods executive who has been extremely active in the natural pet food industry and beyond. From his start in corporate finance at Chase Manhattan Bank to senior leadership roles across finance, marketing, and sales at Dreyer’s Grand Ice Cream, he has played a role in growing companies across a variety of disciplines. But once he experienced the world of natural pet food, there was no going back – not even to ice cream.
He first served as the CEO of Nature’s Variety, a full-line natural pet food company, and the North American leader in raw diets for dogs and cats. While there, he led the rapid expansion of the company into new channels and saw the company named to the Inc. 5000 for three years in a row. Now, he leads Wellness Pet and all of its brands, bringing high-quality, natural meals, treats, and dental chews to pets and pet families around the world.
At home, he stays active with his Cavalier King Charles Spaniel named Jack, who excels in agility drills, playing fetch, and serving as CEO of the sofa. When he’s not following Jack’s lead, Reed spends his time running, swimming, traveling, hiking, reading, and gathering as a family with his wife, two kids, and, of course, Jack.