In the News

Attendees can discover Wellness Pet's latest breakthroughs in wet cat food and supplements for dogs, in addition to recently released cat dental treats and dog food options.

BURLINGTON, Mass., Aug. 13, 2024 – Wellness Pet Company, a leader in pet nutrition for over 25 years, is returning to SUPERZOO 2024 with its latest product innovations across cat food and dog supplements, in addition to recently released cat dental treats and dog food options. As the company continues to provide high-quality food and treats for dogs and cats, flavorful variety and nutritional benefits that target unique needs remain a priority in fulfilling a shared life of wellbeing between pets and pet parents.

For feline friends, Wellness^® Appetizing Entrées™ are now available in nine protein-rich crave-worthy recipes. These complete and balanced meals for adult cats are formulated to support healthy hydration with delicious broth in every pack, helping increase water intake with ease during mealtime. With high-quality ingredients like real chicken and tuna and no added artificial flavors, colors or preservatives, Appetizing Entrées are formulated to support the 5 Signs of Wellbeing™, which are visible signs of whole-body health: Sustained Energy, Healthy Digestion, Healthy Skin & Coat, Immune Health and Healthy Teeth & Bones. The multiple recipe options in mousse, flaked and shredded forms allow pet parents to mix and match to select their cat's favorite meals.

The new Wellness^® Multi-Benefit Supplement for dogs addresses pet parents' growing interest in products that provide a comprehensive approach to health and wellbeing. This multi-benefit option to support overall health joins Wellness' existing supplements portfolio to target specific needs in support of wellbeing. The new formula includes peanut butter and apple flavor and supports performance & endurance, brain & cognitive health, mobility, liver function, and gut, immune and skin health, as well as seasonal skin allergies.

"As we continue to expand our product portfolio for both cats and dogs this year, we recognize the vital role that flavorful variety, textures and recipe choices play for pet parents who want to cater to their pet's unique needs with options that taste great," said Dr. Danielle Bernal, global veterinarian with Wellness Pet Company. "Whether they're choosing a new treat, supplement or mealtime recipe, our focus remains on offering nutritious products that support a shared life of wellbeing between pet parents and their furry friends."

New products will be on display at SUPERZOO August 14-16^th in Las Vegas, Nev., at Booth 3931. The booth will also include Wellness Pet's latest advancements in dog and cat food, dental treats and toppers, including Wellness^® CORE+™ Beef & Barley Recipe, Wellness^® Complete Health^® Adult Beef & Barley Recipe and Wellness^® Bowl Boosters^® Hearty Toppers for dogs, as well as Wellness^® WHIMZEES^® Natural Dental Treats for cats.

In addition to its developing product portfolio, Wellness Pet Company continues to grow its efforts with The Wellness Foundation, which supports organizations like Pet Partners, Pets & People and the Human Animal Bond Research Institute (HABRI). Pet Partners will have volunteer therapy animal handlers along with their registered therapy animals on-site at the Wellness Pet Company booth on Wednesday, August 14, and Thursday, August 15, from 11:00 a.m.-1:00 p.m. PST.

To learn more about the products or find an authorized retailer, visit https://www.wellnesspetfood.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural[1] nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

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[1]With added vitamins, minerals and trace nutrients

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Complete and balanced recipes for year-round nutrition promote hydration for adult cats with
nine recipes in flaked, mousse and shredded forms.

BURLINGTON, Mass., July 30, 2024 – Wellness Pet Company, a leader in pet nutrition for over 25 years, has further expanded its wet cat portfolio with new Wellness® Appetizing Entrées™, nine protein-rich meals for adult cats in a variety of crave-worthy recipes. As hydration remains a common challenge for pets, especially cats, Wellness Appetizing Entrées are the latest wet cat food option for felines to help increase water intake with ease during mealtime.

“Many pet parents find that their cats are not heading to the water bowl as often as they should. Wet food and treats are a simple way to promote daily hydration and support overall wellbeing,” said Dr. Danielle Bernal, global veterinarian with Wellness Pet Company. “When served as a topper or as a complete and balanced meal, Wellness Appetizing Entrées offer adult cats another option to support hydration and the 5 Signs of Wellbeing™ with flavorful variety and texture that keeps mealtime enticing for cats with picky palettes.”

Wellness Appetizing Entrées are formulated for adult cats with balanced nutrition and support the 5 Signs of Wellbeing™, which are visible signs of whole-body health: Sustained Energy, Healthy Digestion, Healthy Skin & Coat, Immune Health and Healthy Teeth & Bones. With high-quality proteins including chicken or fish as the first ingredient and no artificial flavors, colors or preservatives, Wellness Appetizing Entrées allow pet parents to mix and match flavors and forms to find their cat’s favorite recipes.

Wellness Appetizing Entrées come in nine mouthwatering varieties including flaked (Tuna & Tilapia; Tuna, Mackerel & Shrimp; Tuna & Cod; Tuna), mousse (Chicken; Chicken & Turkey) and shredded (Chicken; Chicken & Duck; Chicken & Salmon) forms. They are also available in three variety packs.

Wellness Appetizing Entrées will be on display at SuperZoo August 14-16th in Las Vegas, Nev. at Booth 3931. To learn more about Wellness Appetizing Entrées or find an authorized retailer near you, visit wellnesspetfood.com/appetizing-entrees/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural[1] nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

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[1]With added vitamins, minerals and trace nutrients

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Giorgio brings 20+ years of consumer marketing experience to Wellness Pet where she will serve as the creative force behind the company, leading brand strategy to engage next gen pet parents.

BURLINGTON, Mass., May 29, 2024 – Wellness Pet Company, a leader in pet nutrition for over 25 years, today announced Allison Giorgio as Chief Marketing Officer (CMO). Giorgio brings a track record of innovative and game-changing brand and marketing strategies rooted in the desire to create memorable experiences for consumers. She joins the company and its senior leadership team to serve as the voice of the consumer, ensuring optimized and unified touchpoints that lead to unparalleled experiences for pet parents.

Giorgio joins Wellness Pet after 18 years at PUMA North America, most recently serving as Vice President, Marketing. In this role, Giorgio led a team of more than 60 across all marketing and communication departments and spearheaded the development of integrated marketing strategies and experiences for the brand’s portfolio of businesses. Prior to that, Giorgio held marketing roles at various brands, including Boston Ski & Sports Club, Sudbury Health and Fitness Connection and Annie’s Homegrown. At Wellness Pet, she joins the senior leadership team to propel brand strategy and creative marketing, further defining the company’s voice and building consumer awareness to drive growth.

“As we continue to provide premium nutrition options for cats and dogs, it’s vital that we build our brand and engage with the next generation of pet parents in new and innovative ways,” said Wellness Pet CEO Reed Howlett. “Allison brings deep integrated marketing capabilities and expertise to strengthen our current connections and relevancy with pet parents. We are eager to welcome her onto our senior leadership team to lead brand storytelling and consumer experiences that showcase our purpose-led operations: making the healthiest natural and nutritious food and treats for the pets that depend on us.”

“Wellness Pet recognizes the critical roles marketing and communications play in creating memorable moments and messages that drive its business objectives and results,” Giorgio said. “The scientifically proven products, commitment to wellbeing for pets and pet parents and people-first culture make the company incredibly exciting to join. I look forward to being part of this dynamic industry and working with the senior leadership and marketing teams to further foster meaningful connections between Wellness Pet and the pets and pet parents we serve.”

Giorgio has a master’s degree in business from Boston University and a bachelor’s degree in international business and marketing from Northeastern University.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural[1] nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

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[1]With added vitamins, minerals and trace nutrients

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Bringing deep experience from leading consumer packaged goods and global advisory companies, Jessica Gorbet and Mark House will support operations and compliance, laddering to strategic growth objectives.

BURLINGTON, Mass., April 10, 2024 – Wellness Pet Company, a leader in pet nutrition for over 25 years, welcomes Jessica Gorbet as Vice President of Legal and Mark House as Vice President of Information Technology (IT). With extensive experience supporting global operations, strategic planning, risk management and counsel, Gorbet and House join Wellness Pet in crucial senior leadership roles to foster legal and IT compliance and create best practices as the company scales its purpose-led operations: making the healthiest natural and nutritious food and treats for the pets that depend on us.

“To deliver on our continued promise of premium nutrition for cats and dogs, we recognize the role legal and information technology-focused perspectives must play on our senior leadership team,” said Wellness Pet CEO Reed Howlett. “Wellness Pet is excited to welcome Jessica and Mark, whose backgrounds will further ensure we are operationally poised for continued product innovation and strategic growth.”

Jessica Gorbet, Vice President of Legal

Gorbet joins Wellness Pet with an impressive law background in contract negotiation, risk management and legal advice. She most recently served as Vice President, Assistant General Counsel, Procurement and Global Products at Keurig Dr Pepper. Before joining Keurig Dr Pepper in 2014, Gorbet worked as a Senior Associate at Wilmer Hale LLP counseling corporate clients on initiatives including capital financing, mergers and acquisitions and day-to-day corporate governance for public and private companies. At Wellness Pet, Gorbet will work closely with leaders across the global organization, as well as external counsel to drive the execution of the company’s ongoing strategy.

“I am eager to share my expertise as a member of the Wellness Pet team as we work together to advance the company by maintaining only the highest legal standards, as well as overseeing intellectual property, corporate transactions and management counseling across our business lines,” Gorbet said. “It is important to me as a dog parent to support Wellness Pet’s commitment to creating the healthiest natural and nutritious pet food and treats for the pets that rely on us.”

Gorbet has a law degree from Northeastern University School of Law and a bachelor’s degree from Colby College. Gorbet, her husband and her daughter live with their two dogs.

Mark House, Vice President of Information Technology

With more than 25 years of multi-industry experience in strategic planning, operational excellence, compliance, data management and cyber security, House joins Wellness Pet with a passion for creating adaptable, high-performance teams focused on digital transformation in alignment with business objectives. Since 2019, he served as Vice President, IT, Security and Digital Operations at ENGIE Impact, a sustainability-focused global advisory firm. He also held senior IT roles at companies including Crane Currency and Cubist Pharmaceuticals. At Wellness Pet, House will be responsible for leading and directing the alignment of information technology, business systems and teams to achieve the company’s goals and objectives.

“As someone who has always had a love for animals, I am delighted to be a part of Wellness Pet, working to help develop and maintain the company’s IT strategic plan and multi-year roadmap of goals,” said House. “I am eager to apply my technical expertise to such an innovative company, helping evolve Wellness Pet’s tech stack and address the business’ current and future technology needs.”

House earned a master’s degree with a focus in operations management from Boston College and a bachelor’s degree from Colby College. House and his family are passionate about animals, having daughters who actively ride horses and a son who raises a flock of chickens.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural[1] nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on Instagram, TikTok, and Twitter: @wellnesspetfood. 

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At Global Pet Expo 2024, the Wellness® product lineup showcases innovation in treats, dry and wet cat food, dry dog food, topper and dental treat options.

BURLINGTON, Mass., March 19, 2024 –Wellness Pet Company, a leader in pet nutrition for over 25 years, is returning to Global Pet Expo 2024 with new product innovations across cat and dog food lines, as well as dental treats and toppers. Supporting its purpose to help pets and their parents fulfill a life of shared wellbeing, the company’s newest products and line expansions offer a great variety of nutritional benefits to target unique needs with high-quality food and treat options.

Wellness® CORE+™ is an exciting new addition to the Wellness® wet and dry cat food portfolio. With scientifically proven natural nutrition, fortified with vitamins, minerals and trace nutrients, the Wellness® CORE+™ Pate Canned Cat Food and Wellness® CORE+™ Dry Cat Food recipes not only deliver on the 5 Signs of Wellbeing™, but are designed to fit the unique needs of your feline, offering formulated options supporting immune health, digestive health, skin and coat, hairball and healthy weight to tailor mealtime to your cat.

For more delicious mealtimes and snacking options for cats, Wellness® has introduced new Wellness® Lickable Treats, a complete and balanced pureed, handheld treat for adult cats available in three delicious recipes. The pureed treats contain prebiotic fiber to support digestive health, and select recipes include added immune health support and skin & coat support. Wellness® Appetizing Entrées™ are also debuting at Global Pet Expo, becoming available this summer for added mealtime options. These complete and balanced crave-worthy recipes help promote hydration with shredded, mousse and flaked forms in nine recipes.

In addition to its newest products for cats, Wellness® continues to expand its existing lines of dog food, toppers and treats. New dry product options for dogs include Wellness® Complete Health® Adult Beef & Barley Recipe as part of the Complete Health® line. Scientifically crafted with a nutrient-rich blend of wholesome ingredients to support whole body health in an irresistible flavor, the beef recipe contains omega fatty acids, antioxidants nutrients, glucosamine, prebiotics, probiotics and taurine for a healthy heart.

Formerly known as Wellness® CORERawRev®, the new Wellness® CORE+™ line of kibble with savory freeze-dried pieces of protein features the new Wellness® CORE+™ Beef & Barley Recipe and Large Breed Recipe, alongside Wellness® CORE+™ Grain-Free and Wellness® CORE+™ Wholesome Grains Recipe. These recipes are thoughtfully crafted and scientifically proven to support the 5 Signs of Wellbeing™ for peak vitality and added mealtime excitement. Each recipe is packed with high-protein nutrition, vitamins B1, B2 & B3, probiotics, prebiotics and dietary fiber to support sustained energy and healthy digestion. Additionally, these recipes support a healthy immune system plus teeth, bones and skin and coat support.

As pet parents continue to enhance their dog’s bowl with toppers, new Wellness® Bowl Boosters® Hearty Toppers feature beef & green beans, turkey & sweet potatoes and chicken & pumpkin recipes. Great as a topper or snack, Bowl Boosters® offer high-quality protein and irresistible flavor to support a dog’s digestive, immune and skin and coat health.

For extra special treating moments, Wellness® Old Mother Hubbard® Wholesome Indulgences Treats for dogsare all-natural, made with healthy ingredients and have a homestyle soft, moist texture with a delicious taste and smell. These treats are available in peanut butter & banana and bacon, oats & maple flavors and feature a unique heart shape helping pet parents treat dogs well and continue to share the love.

“We’re continuing to see that pet parents want to address their pets’ unique health needs with proven nutrition while still being able to choose from a variety of recipes, flavors and textures,” said Dr. Danielle Bernal, global veterinarian with Wellness Pet Company. “Our continued expansion of natural cat and dog foods, as well as toppers and treats, showcase our ongoing effort to support furry friends’ unique needs and preferences when treating and at mealtime and helping support a life of shared wellbeing together.”

Wellness Pet Company continues to expand its dental treat offerings as well, recently announcing the launch of Wellness® WHIMZEES® Natural[1] Dental Treats for cats, the brand’s first-ever dental treats for felines. Specially designed to target the four areas vets check most (Breath, Plaque, Tartar and Gums[2]) these treats allow a cat’s tooth to sink into each treat for optimal cleaning. Wellness® WHIMZEES® dental treats for cats joined the existing lineup of dental treats for dogs, including Wellness® WHIMZEES® Brushzees® Natural Dental Treats, which havereceived the Veterinary Oral Health Council (VOHC) seal of acceptance for helping control both plaque and tartar and are scientifically proven to support healthier teeth, gums and fresher breath.

These recipes will be on display at Global Pet Expo, March 20-22th in Orlando, Fla. at Booth 2450.

To learn more about the products or find an authorized retailer, visit https://www.wellnesspet.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural[3] nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness® on Instagram, TikTok, and Twitter: @wellnesspetfood.

BURLINGTON, Mass., January 25, 2024 – Cat owners: when was the last time you cared for your feline friend’s teeth? A vast 70% of cats have dental disease¹, but starting your cat’s dental health regimen just got easier. In time for Pet Dental Health Month (February), Wellness Pet Company announces the launch of Wellness^® WHIMZEES^® Natural² Dental Treats for cats, the brand’s first-ever dental treats for felines, now available alongside the brand’s original dental chews for dogs.

Wellness^® WHIMZEES^® Natural Dental Treats for cats are crafted to support the four areas vets check most: Breath, Plaque, Tartar and Gums.³ Specially designed to target these areas with its crunchy porous texture that supports mechanical abrasion while a cat chews, Wellness^® WHIMZEES^® Natural Dental Treats for cats allow a cat’s tooth to sink into each treat for optimal cleaning. When used regularly, Wellness^® WHIMZEES^® can help maintain dental health between veterinary visits and help keep your cat happy and healthy.

“A majority of cats and dogs will suffer from dental disease in their lifetimes, so we’re proud to extend our effective Wellness^® WHIMZEES^® products to cats for the first time, and the timing is ideal. Pet Dental Health Month serves as a helpful reminder that there’s no better time to start prioritizing your pet’s dental health, and it’s easier than you may think,” said Dr. Danielle Bernal, veterinarian with Wellness Pet Company. “Supporting dental health is vital to overall wellbeing in both cats and dogs, and incorporating a daily option like Wellness^® WHIMZEES^® can ensure pet parents are treating pets well with healthier teeth, gums and breath, and in turn, happier lives together.”

As leaders in the pet industry, Wellness Pet’s latest innovation is set to support feline dental care and empower pet parents to treat them well while effortlessly contributing to their furry companions' overall wellbeing and ensuring a delightful experience. Available in three delicious flavors,Chicken, Chicken & Salmon, and Chicken & Tuna, Wellness^® WHIMZEES^® Natural Dental Treats for cats are made with fresh chicken as the primary ingredient to offer a taste cats love.

Alongside their new offerings for cats, Wellness Pet remains committed to promoting healthier smiles in dogs, too. Wellness^® WHIMZEES^® Natural Dental Treats for dogs are the ideal solution for daily dental health, as 80% of dogs, especially small breeds and seniors, are at risk of dental disease.⁴ Crucial for a dog’s overall wellbeing, lack of dental care can lead to increased plaque, tartar, gingivitis, and advanced periodontal disease, but a steady dental health routine can significantly reduce the frequency and severity of issues and helps maintain dental health between vet visits. Wellness^® WHIMZEES^® Brushzees^® Natural Dental Treats for dogs have received the Veterinary Oral Health Council (VOHC) seal of acceptance for helping control both plaque and tartar and are scientifically proven to support healthier teeth, gums, and fresher breath.

To learn more about Wellness^® WHIMZEES^® for cats and dogs and to find them near you, visit https://www.whimzees.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural⁵ nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram, TikTok, and Twitter: @wellnesspetfood. 

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[1]World Small Animal Veterinary Association Global Dental Guidelines JSAP 2020;61:E50

[2]With added vitamins, minerals & taurine

[3]When chewed daily.

[4]Packaged facts “Pet Care Oral Services and Products in the US” 2018; PLos One Stella JL, Bauer AE, Croney 2018

[5]With added vitamins, minerals and trace nutrients