A limited-edition dog treat collaboration brings oven-baked goodness to treat time BURLINGTON, Mass., May 5, 2026 /PRNewswire/ — Wellness Pet Company, with 100 years of premium pet food and treats heritage, marks a milestone moment for Wellness® Old Mother Hubbard® with the launch of a limited‑edition collaboration with Milk Bar®. Created to celebrate the brand’s 100‑year heritage, the...
As their first global ambassador, the devoted dog dad teams up with Wellness Pet to champion shared wellbeing and healthier, happier lives for pets and pet parents BURLINGTON, Mass., April 7, 2026 – Wellness Pet Company, with 100 years of premium pet food and treats heritage, today announces a partnership with high-performance athlete, pet parent, and wellness...
New crave-worthy cat meals and slow cooked dog recipes are spotlighted alongside a limited-edition birthday treat honoring a century of Wellness® Old Mother Hubbard® BURLINGTON, Mass., March 24, 2026 — Wellness Pet Company, a leader in pet nutrition with 100 years of premium pet food and treats heritage, returns to Global Pet Expo 2026 with an expansive lineup of...
Drs. Ben and Erin Schroeder team up with Wellness Pet to encourage simple, daily dental habits that support overall wellbeing BURLINGTON, Mass., Feb. 4, 2026 — Wellness Pet Company, a leader in pet nutrition with 100 years of premium pet food and treats expertise, and maker of Wellness® WHIMZEES®, is celebrating Pet Dental Health Month (February) by teaming up with Drs....
Penwell brings deep CPG expertise to lead sales strategy, strengthen customer partnerships, and accelerate profitable growth. BURLINGTON, Mass., January 13, 2026 – Wellness Pet Company, with 100 years of premium pet food and treats heritage, announced the appointment of Kevin Penwell as Chief Customer Officer, effective January. In this newly appointed role, Penwell will lead...
Shelf-stable wet food pouches satisfy pet parents’ demand for premium ingredients, convenience, and crave-worthy aroma. BURLINGTON, Mass., Jan. 7, 2026 — Wellness Pet Company, with 100 years of premium pet food and treats heritage, today announces the launch of Wellness® Protein Bowls, a new line of high-protein meals for adult dogs designed to elevate the dog food...
Hough and her cats, Palo, Otis and Lily, are showing how our feline friends can join in mealtime celebrations with more than 100 varieties of wet cat flavors and varieties. BURLINGTON, Mass., November 13, 2025 –Wellness Pet Company, with nearly 100 years of premium pet food and treats heritage, today announces a partnership with professional...
Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle. BURLINGTON, Mass., October 6, 2025 – Wellness Pet Company,with 100 years of premium pet food and treats heritage, recently unveiled a new brand identity and national advertising campaign, Feed Well....
Now offering 93 varieties across flavors and forms, the company’s latest wet cat food additions feature innovative textures and flavors, unique proteins like lamb, shrimp, and egg, and new packaging types to support hydration, mealtime variety, and overall wellbeing. BURLINGTON, Mass., August 12, 2025 – Wellness Pet Company, with nearly 100 years of premium pet...
Scott brings 35 years of experience in operations, supply chain, food safety and quality to the executive leadership team to guide end-to-end operations and deliver industry-leading service for pet parents. BURLINGTON, Mass., June 24, 2025 – Wellness Pet Company, with 100 years of premium pet food and treats heritage, announced the appointment of Jim Scott as Chief...
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