January 13, 2026
Penwell brings deep CPG expertise to lead sales strategy, strengthen customer partnerships, and accelerate profitable growth. BURLINGTON, Mass., January 13, 2026 – Wellness Pet Company, with 100 years of premium pet food and treats heritage, announced the appointment of Kevin Penwell as Chief Customer Officer, effective January. In this newly appointed role, Penwell will lead...January 8, 2026
Shelf-stable wet food pouches satisfy pet parents’ demand for premium ingredients, convenience, and crave-worthy aroma. BURLINGTON, Mass., Jan. 7, 2026 — Wellness Pet Company, with 100 years of premium pet food and treats heritage, today announces the launch of Wellness® Protein Bowls, a new line of high-protein meals for adult dogs designed to elevate the dog food...November 13, 2025
Hough and her cats, Palo, Otis and Lily, are showing how our feline friends can join in mealtime celebrations with more than 100 varieties of wet cat flavors and varieties. BURLINGTON, Mass., November 13, 2025 –Wellness Pet Company, with nearly 100 years of premium pet food and treats heritage, today announces a partnership with professional...October 24, 2025
Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle. BURLINGTON, Mass., October 6, 2025 – Wellness Pet Company,with 100 years of premium pet food and treats heritage, recently unveiled a new brand identity and national advertising campaign, Feed Well....August 12, 2025
Now offering 93 varieties across flavors and forms, the company’s latest wet cat food additions feature innovative textures and flavors, unique proteins like lamb, shrimp, and egg, and new packaging types to support hydration, mealtime variety, and overall wellbeing. BURLINGTON, Mass., August 12, 2025 – Wellness Pet Company, with nearly 100 years of premium pet...June 24, 2025
Scott brings 35 years of experience in operations, supply chain, food safety and quality to the executive leadership team to guide end-to-end operations and deliver industry-leading service for pet parents. BURLINGTON, Mass., June 24, 2025 – Wellness Pet Company, with 100 years of premium pet food and treats heritage, announced the appointment of Jim Scott as Chief...The "Wellness Pet Minutes That Matter Challenge" and giveaway invite pet parents to log 250 active minutes with their pups this May to encourage activity and quality time together.
April 29, 2025
The “Wellness Pet Minutes That Matter Challenge” and giveaway invite pet parents to log 250 active minutes with their pups this May to encourage activity and quality time together. BURLINGTON, Mass., April 29, 2025 – Whether it’s a daily jog around the block or a weekend hike with your furry friend, research shows that quality...March 25, 2025
The pet food brand unveils sensitive skin and digestive health product offerings, new dental treat options and a variety of complete and balanced wet cat food recipes. BURLINGTON, Mass., March 25, 2025 – Wellness Pet Company, a leader in pet nutrition for over 25 years, is returning to Global Pet Expo with new proven nutrition...January 29, 2025
With dogs Ryder and Reese by her side, Batula highlights how Wellness® WHIMZEES® treats play a vital role in their daily routines to support dental health and overall wellbeing. BURLINGTON, Mass., Jan. 28, 2025 — Wellness Pet Company, a leader in pet nutrition for over 25 years and creator of Wellness® WHIMZEES®, is celebrating Pet Dental Health Month (February) with reality TV star,...December 11, 2024
As families prepare for winter holiday travel, Wellness Pet will offer scientifically proven, premium food and treat options for pet guests at locations nationwide to ensure a healthier and happier stay.
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