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BURLINGTON, Mass., January 25, 2024 – Cat owners: when was the last time you cared for your feline friend’s teeth? A vast 70% of cats have dental disease1, but starting your cat’s dental health regimen just got easier. In time for Pet Dental Health Month (February), Wellness Pet Company announces the launch of Wellness® WHIMZEES® Natural2 Dental Treats for cats, the brand’s first-ever dental treats for felines, now available alongside the brand’s original dental chews for dogs.

Wellness® WHIMZEES® Natural Dental Treats for cats are crafted to support the four areas vets check most: Breath, Plaque, Tartar and Gums.3 Specially designed to target these areas with its crunchy porous texture that supports mechanical abrasion while a cat chews, Wellness® WHIMZEES® Natural Dental Treats for cats allow a cat’s tooth to sink into each treat for optimal cleaning. When used regularly, Wellness® WHIMZEES® can help maintain dental health between veterinary visits and help keep your cat happy and healthy.

“A majority of cats and dogs will suffer from dental disease in their lifetimes, so we’re proud to extend our effective Wellness® WHIMZEES® products to cats for the first time, and the timing is ideal. Pet Dental Health Month serves as a helpful reminder that there’s no better time to start prioritizing your pet’s dental health, and it’s easier than you may think,” said Dr. Danielle Bernal, veterinarian with Wellness Pet Company. “Supporting dental health is vital to overall wellbeing in both cats and dogs, and incorporating a daily option like Wellness® WHIMZEES® can ensure pet parents are treating pets well with healthier teeth, gums and breath, and in turn, happier lives together.”

As leaders in the pet industry, Wellness Pet’s latest innovation is set to support feline dental care and empower pet parents to treat them well while effortlessly contributing to their furry companions' overall wellbeing and ensuring a delightful experience. Available in three delicious flavors,Chicken, Chicken & Salmon, and Chicken & Tuna, Wellness® WHIMZEES® Natural Dental Treats for cats are made with fresh chicken as the primary ingredient to offer a taste cats love.

Alongside their new offerings for cats, Wellness Pet remains committed to promoting healthier smiles in dogs, too. Wellness® WHIMZEES® Natural Dental Treats for dogs are the ideal solution for daily dental health, as 80% of dogs, especially small breeds and seniors, are at risk of dental disease.4 Crucial for a dog’s overall wellbeing, lack of dental care can lead to increased plaque, tartar, gingivitis, and advanced periodontal disease, but a steady dental health routine can significantly reduce the frequency and severity of issues and helps maintain dental health between vet visits. Wellness® WHIMZEES® Brushzees® Natural Dental Treats for dogs have received the Veterinary Oral Health Council (VOHC) seal of acceptance for helping control both plaque and tartar and are scientifically proven to support healthier teeth, gums, and fresher breath.

To learn more about Wellness® WHIMZEES® for cats and dogs and to find them near you, visit https://www.whimzees.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural5 nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on InstagramTikTok, and Twitter: @wellnesspetfood. 


[1]World Small Animal Veterinary Association Global Dental Guidelines JSAP 2020;61:E50

[2]With added vitamins, minerals & taurine

[3]When chewed daily.

[4]Packaged facts “Pet Care Oral Services and Products in the US” 2018; PLos One Stella JL, Bauer AE, Croney 2018

[5]With added vitamins, minerals and trace nutrients

Ahead of Pet Dental Health Month, Wellness Pet’s first dental treats for cats support often-overlooked overall oral health for felines

Start Your Cat’s Dental Health Routine Right Meow with New Wellness® WHIMZEES® Natural Dental Treats for Cats from Wellness Pet

January 26, 2024

BURLINGTON, Mass., January 25, 2024 – Cat owners: when was the last time you cared for your feline friend’s teeth? A vast 70% of cats have dental disease1, but starting your cat’s dental health regimen just got easier. In time for Pet Dental Health Month (February), Wellness Pet Company announces the launch of Wellness® WHIMZEES®...

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BURLINGTON, Mass., January 9, 2024Wellness Pet Company, a leader in pet nutrition for over 25 years, announced today that Olivier Fleurot, Ph.D., has joined the company as its new Senior Vice President of Technical Services. With an impressive background in the consumer packaged goods space, Fleurot joins the Wellness Pet team in a newly created role overseeing global research and development, advanced innovation, nutrition, packaging engineering, quality assurance, food safety, regulatory, and sustainability at the company.

Fleurot most recently served as the Global Vice President of Research, Development, and Innovation at S.C. Johnson & Son, Inc., where he supported the sustainable growth of its business unit through a winning innovation strategy that leveraged suppliers, academic partners, and customers for pace and efficiency. Prior to S.C. Johnson, he worked at Mars Petcare for 10 years, serving as Global Vice President of Science and Technology Applications, supporting global business acceleration, driving differentiated product and packaging innovation, and delivering vibrant consumer-driven technologies across wet, dry, and care and treat formats.

“As we expand our innovative offerings for cats and dogs, we remain focused on delivering natural, premium nutrition for pets with proven health outcomes,” said Wellness Pet CEO Reed Howlett. “Olivier’s breadth of knowledge is remarkable and will translate to Wellness Pet’s mission of keeping pets happy and healthy. We are delighted to welcome him to this newly established role at Wellness Pet.”

“From my previous work in the industry alongside my own experience as a pet parent, I’m proud to bring my passion for quality, safety, and product innovation back to the pet space,” said Fleurot. “Wellness Pet’s commitment to a shared life of wellbeing remains at the forefront of the company’s research, formulating, and testing. I am eager to start working with the senior leadership team as we continue to execute on this mission.”

Fleurot holds a doctorate in chemical engineering from Clemson University and a bachelor’s degree from École Nationale Supérieure des Industries Chimiques (ENSIC) in France. He and his wife will be based near Wellness Pet’s Burlington, Massachusetts, office with their 9-year-old tricolor King Charles spaniel, Rauber.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We’re committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness® pet food, treats, and supplements, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram, TikTok, and Twitter: @wellnesspetfood.

Fleurot joins the senior leadership team to oversee global research, product formulation, and testing of food and treats to meet pets’ needs.

Wellness Pet Company Welcomes Olivier Fleurot as Senior Vice President of Technical Services

January 9, 2024

BURLINGTON, Mass., January 9, 2024 – Wellness Pet Company, a leader in pet nutrition for over 25 years, announced today that Olivier Fleurot, Ph.D., has joined the company as its new Senior Vice President of Technical Services. With an impressive background in the consumer packaged goods space, Fleurot joins the Wellness Pet team in a...

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BURLINGTON, Mass., Sept. 21, 2023 /PRNewswire/ -- Some of the most meaningful moments with your dog happen outdoors on an early morning walk or a hike to watch the sunset, and the health benefits for both pets and pet parents ought to be celebrated. Research shows that just 30 minutes of walking your dog per day can reduce human risk of obesity, coronary heart disease and osteoporosis, while allowing for better sleep and lower levels of loneliness and stress.1 The benefits for your dog are similar—it's vital exercise that keeps them active and in ship-shape, especially if they've been cooped up indoors. In preparation for National Walk Your Dog Week (October 1-7), Wellness Pet Company, a leader in pet nutrition for over 25 years, today announced a collaboration with No. 1 nutrition and food tracking app MyFitnessPal that encourages pet parents to get outside and track their steps with their furry friend ahead of the week-long celebration.

Put Some Pup in Your Step! Wellness Pet Company and MyFitnessPal Get Pets & Their Parents Moving Ahead of National Walk Your Dog Week
Put Some Pup in Your Step! Wellness Pet Company and MyFitnessPal Get Pets & Their Parents Moving Ahead of National Walk Your Dog Week

In celebration of National Walk Your Dog Week and the role walks play in the lives of pets and their parents, Wellness Pet is sponsoring a sweepstakes where one lucky pet parent will have the chance to win a supply of free Wellness Pet products for your dog to fuel future walks, a one-year premium MyFitnessPal membership (currently available to consumers at $79.99/year) and a $150.00 Visa gift card. Pet parents can enter to win between October 1-7 by liking, commenting and tagging a friend on Wellness Pet's 10/1 Instagram post and following Wellness Pet and MyFitnessPal. To learn more, visit www.wellnesspetfood.com/NationalWalkYourDogWeek2023. To start logging your dog walks now, MyFitnessPal and Wellness Pet are giving away 30 days free of MyFitnessPal Premium access. Visit www.wellnesspet.myfitnesspal.com/ to redeem and start logging today.

Together, as two companies whose foundations are built on the importance of wellbeing and nutrition, Wellness Pet and MyFitnessPal are helping pet parents and their dogs integrate healthier activities like walking into their daily routines. According to MyFitnessPal, on average, 6 million dog walks are logged on the app each year, and users who have logged a dog walk generally log 1.5-2x more exercises than the average person without a furry friend. As MyFitnessPal users track food and exercise activities, personalized nutrition insights provide the tools and knowledge they need to build healthy habits for life, while Wellness Pet's natural pet food, which includes added vitamins, minerals and taurine, and treats make mealtime more delicious and nutritious for pets.

"In addition to nutritious mealtime and healthy treating, physical activity is crucial to your dog's overall health, and daily walks are an excellent way to meet those needs," said Dr. Danielle Bernal, global veterinarian with Wellness Pet Company. "Just like us humans, pets feel their best when eating well and staying active, making walks a fantastic way to spend more quality time together while doing something good for your bodies. With the World's Largest Pet Walk and National Walk Your Dog Week just around the corner, Wellness Pet and MyFitnessPal encourage pet parents to get outside with their dogs now and keep those healthy habits going throughout the year."

"Walking your dog is one of the most sustainable forms of physical activity that benefits you and your beloved companion, and moments like National Walk Your Dog Week are even more reason to get outside and start walking together," said Stephanie Nelson, MS, RD and MyFitnessPal in-house registered dietitian. "Naturally, dog parents may be taking more steps and moving for longer periods of time, making it more likely to meet their fitness goals. In tracking habits and steps through MyFitnessPal, you can easily review and celebrate the progress you're making with your dog by your side as you continue a happy and healthy lifestyle together."

Whether you're an avid walker or hoping to refresh your routine, Dr. Bernal shares tips to keep your furry friends as healthy and happy as possible during their next outing:

  • Aim for 30-minute walks about five times per week but make sure the intensity is right for your dog. Younger pups might love a morning jog, but older dogs may prefer a gentle stroll to stop and sniff. It's the perfect outing to keep them healthy both physically and mentally.
  • Be a responsible dog walker, especially with the changing weather. Don't forget a plastic bag and portable water bottle on the go.
  • Give your dog a quick boost of energy and encourage good behavior on walks with treats, such as Wellness® Rewarding Life®. For older dogs or larger breeds that may be slower to start their walk, Wellness® Move Health Supplements can help support joint and hip health.
  • Walks are a great way to encourage doggy socialization. If they're comfortable, take advantage of new opportunities to get outside with other furry friends and their parents, such as Pet Partners' 6th annual World's Largest Pet Walk on September 23.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on InstagramTikTok, and Twitter: @wellnesspetfood. 

About MyFitnessPal: MyFitnessPal is the No. 1 global nutrition and food tracking app for achieving health goals. Since 2005, MyFitnessPal has empowered over 200 million users in over 120 countries to log food intake, record exercise activity and weight, track wellness habits, and achieve their health and fitness goals. As one of the world's most trusted and leading resources on nutrition, MyFitnessPal's mission is to ignite powerful nutrition and wellness change in members by empowering them to succeed on their own terms through personalized data-led insights, guidance, and unwavering support. With one of the largest food databases in the world comprising over 18 million foods, access to over 500 recipes, over 50 workout routines, 80 exercise demos and over 35 connected fitness partners, MyFitnessPal provides users with tools for positive healthy change. The MyFitnessPal app is available on the App Store and Google Play store. To learn more, visit www.myfitnesspal.com or follow MyFitnessPal on Facebook, Instagram, LinkedIn, TikTok and Twitter.

1Tahir Tak, MR.D., Ph.D., Mayo Clinic Health System, No bones about it: Dogs are good for your health, May 2023

Put Some Pup in Your Step! Wellness Pet Company and MyFitnessPal Get Pets & Their Parents Moving Ahead of National Walk Your Dog Week

September 21, 2023

BURLINGTON, Mass., Sept. 21, 2023 /PRNewswire/ — Some of the most meaningful moments with your dog happen outdoors on an early morning walk or a hike to watch the sunset, and the health benefits for both pets and pet parents ought to be celebrated. Research shows that just 30 minutes of walking your dog per day can...

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TEWKSBURY, Mass., June 21, 2023 /PRNewswire/ -- Wellness Pet Company, a leader in pet nutrition for over 25 years, has named professional hockey player and Boston's favorite forward Charlie Coyle as Hometown Treat Officer this offseason, promoting a life of shared wellbeing for pets and their parents with high-quality food, treats and supplements. As Hometown Treat Officer, Charlie, alongside his two golden retrievers, Bodie and Gracie, is helping pet parents achieve mutual wellbeing with their pets during any season with key tips on healthy habits and making the most out of time together.

As Wellness Pet Company’s Hometown Treat Officer, Professional Hockey Player Charlie Coyle is sharing tips to treat pets well and promote a happy and healthy life together.
As Wellness Pet Company’s Hometown Treat Officer, Professional Hockey Player Charlie Coyle is sharing tips to treat pets well and promote a happy and healthy life together.

"At Wellness Pet, we recognize pet parents' desire to support their pet's unique needs with high-quality food and treats, but also the need for time well spent together," said Wellness Pet Company CMO Clark Reinhard. "As a Massachusetts-based company, we're proud to be partnering with beloved local athlete and pet parent Charlie Coyle, who embodies our mission of treating pets well and helping pets and their families share a happier, healthier life together."

As part of the partnership, Charlie shares tips for pet parents as they continue to 'treat' their pets this summer with healthy habits, activities and quality time:

  1. Dogs make great defensemen: Staying active with your dog doesn't have to mean a long workout or walk. Getting your pets involved in your favorite exercises is a fun way to stay happier and healthier together. When I'm practicing my stick handling, Bodie and Gracie make great defenders, but I usually manage to dangle past them. (Plus, they chirp me a lot less than players on the ice do.)
  2. Keep dogs cool, even off the ice: Whether we're enjoying our daily walk or playing outside, it's important to keep the dogs hydrated and energized, especially as the weather warms up. We like to bring portable water bowls and treats for a quick energy boost while we're staying active together. Wellness® Rewarding Life® treats have been a favorite to take on the go.
  3. Biscuits are for training too: Biscuits take on a whole new meaning off the ice and at home, as treats are an excellent way to reward your dog for nailing a new trick or simply for good behavior. Bodie and Gracie have been loving Old Mother Hubbard® by Wellness® biscuits, and WHIMZEES® by Wellness® dental chews taste great while helping to keep their chiclets clean and breath fresh.
  4. Avoid goaltending around dinner time: Treats and toys are great ways to safely distract your dog while you focus on your own mealtime. We don't let Bodie and Gracie beg for food at the dinner table so my wife and I can enjoy our meal while they enjoy theirs. If you want to elevate your dog's own mealtime, changing up recipes with products like Wellness® Bowl Boosters® Tender Toppers™ are a great way to keep your dogs focused on their own meals.
  5. Set goals for quality time with your furry teammates: Even when our schedules get busy, my wife and I recognize the importance of time dedicated to Bodie and Gracie every day. Even if we're just relaxing on the couch or they're welcoming me home from an away game, some of our best memories are time spent with them. 
  6. There's no such thing as the offseason with your pets: As an athlete, I recognize the importance of maintaining a healthy routine for myself and my dogs. We get outside three to five times a day for a quick walk or to play at the park and try our best to serve their meals around the same time each day. It keeps them happy and healthy, which certainly makes our time spent together that much better.

"I'm proud to be known as a Boston athlete on the ice, but I'm also a proud pet parent outside the rink. This partnership with Wellness Pet Company as Hometown Treat Officer means a tremendous amount to me as dog dad to Bodie and Gracie, who are a true part of our growing family," said Charlie Coyle. "Whether we're serving Bodie and Gracie their dinner, getting outside together or enjoying down time before team travel, I'm always making sure we treat them well to ensure a longer and happier life together."

To learn more about the products mentioned or to find an authorized retailer, visit https://www.wellnesspetfood.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on InstagramTikTok, and Twitter: @wellnesspetfood. 

Wellness Pet Selects Professional Hockey Player Charlie Coyle this Offseason as “Hometown Treat Officer”

June 21, 2023

TEWKSBURY, Mass., June 21, 2023 /PRNewswire/ — Wellness Pet Company, a leader in pet nutrition for over 25 years, has named professional hockey player and Boston’s favorite forward Charlie Coyle as Hometown Treat Officer this offseason, promoting a life of shared wellbeing for pets and their parents with high-quality food, treats and supplements. As Hometown Treat Officer, Charlie, alongside his two golden retrievers,...

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TEWKSBURY, Mass., March 21, 2023 /PRNewswire/ -- Wellness®, a leader in pet nutrition for over 25 years, returns to Global Pet Expo 2023 with its expanded product offerings in nutritional innovation for cats and dogs. With its continued focus on helping pets and their parents fulfill a shared life of wellbeing, Wellness' newest products and product line expansions offer greater variety and options for pet parents as they seek to target their pet's unique health concerns and wellbeing with high-quality food and treats, as well as supplements.

At Global Pet Expo 2023, Wellness Pet Company showcases new line of supplements and expansion of dry dog, topper and variety pack offerings.
At Global Pet Expo 2023, Wellness Pet Company showcases new line of supplements and expansion of dry dog, topper and variety pack offerings.

The pet industry has seen pet parents taking a more proactive approach to their dogs' long-term health and wellbeing. Wellness is a member of the National Animal Supplement Council (NASC) and proudly displays the NASC seal on its first-ever line of daily support chews, Wellness® Supplements, which launched earlier this year. Recommended by 9 in 10 veterinarians1 and made with high quality ingredients in a variety of tasty flavors, Wellness Supplements offer five scientifically formulated options supporting healthy digestion, healthy immune system and seasonal allergies, healthy skin & coat, relaxation, calmness and composure, and healthy hip & joint function.

In addition to its newest product for dogs, Wellness continues to expand its existing lines of dry dog and topper recipes, as well as variety packs. Dry product options for dogs are expanding with the new Wellness® CORE® Digestive Health Large Breed, a recipe designed specifically for dogs over 50 lbs. and scientifically crafted with wholesome grains to fuel your dog's best life for a life of wellbeing that starts from within. The Wellness CORE Digestive Health portfolio includes highly digestible, probiotic-coated kibble recipes crafted with digestive enzymes, guaranteed probiotics and a unique blend of prebiotic fibers that support a healthy microbiome balance and optimal digestive health. In addition to healthy digestion, this recipe is crafted to promote a strong immune system and optimal energy, as well as support healthy teeth, skin, bones and coat.

With more pet parents focusing on enhancing their dog and cat's bowl with toppers, Simply Shreds are now part of the Bowl Boosters® line. For dogs, the new Wellness Bowl Boosters® Simply Shreds Variety Pack features the two most popular recipes, chicken & beef and chicken & salmon, offering pet parents an easy buying experience and enabling them to supercharge their dog's kibble with high-quality protein and irresistible flavor. Wellness Bowl Boosters® for cats are now available, as well, offering an added boost of protein in three delicious, protein-rich flavors that cats crave. Great as a topper or a snack and with only three or four ingredients per recipe, these tasty and grain-free Bowl Boosters for cats support daily hydration without added meat by-products, wheat, corn or soy.

Cats are also seeking variety, as evidenced by the growth in wet cat variety packs, which were up 40% in the U.S. in 20222. Wellness® Complete Health® now offers ten variety packs to choose from in multiple forms and sizes, providing cat consumers a plethora of options dependent on their cats' preferred tastes and needs. The newest Wellness Complete Health Chicken and Turkey Pate Favorites Variety Pack of 5.5oz cans feature its top performing pate recipes. For those more interested in flaked and shredded varieties, Wellness CORE® Signature Selects™ are now available in Seafood Selection and Poultry Selection Variety Packs of 5.3oz cans that cats are sure to love for their protein rich and hand packed variety of recipes.

"We're continuing to see the importance pet parents are placing on approaching their furry friend's health holistically, looking for premium nutrition in flavors their pets love with health benefits pet parents can see for themselves," said Dr. Danielle Bernal, global veterinarian with Wellness Pet Company. "Our new line of supplements and the continued expansion of our dry dog and topper recipes, as well as new variety packs for cats and dogs, show our ongoing effort to address pets' unique health needs for a shared life of wellbeing."

These recipes will be on display at Global Pet Expo, March 22-24th in Orlando, Fla. at Booth 1850.

In addition to its product innovation and variety, Wellness Pet Company continues to grow its efforts with The Wellness Foundation, which includes its ongoing support, funding and programming with Pet Partners. Pet Partners, the national leader in demonstrating and promoting the health and wellness benefits of animal-assisted therapy, activities, and education, will have volunteer therapy animal handlers along with their registered therapy animals on-site at the Wellness Pet Company booth on Wednesday, March 23, and Thursday, March 24, from 1:00-3:00 p.m. ET.

To learn more about the products or find an authorized retailer, visit https://www.wellnesspet.com/.

About Wellness®: The Wellness family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on InstagramTikTok, and Twitter: @wellnesspetfood. 

1 Source: In a survey of US Small Animal Veterinarians, 9 in 10 said they would recommend Wellness® Supplements. 
2 Source: The Nielsen Company

SOURCE Wellness Pet Company

Better Serving the Next Generation’s Needs: Wellness Pet Company Adds Supplements and Expands Four Product Lines to Address Pet Parents’ Priorities for Pet Health

March 21, 2023

TEWKSBURY, Mass., March 21, 2023 /PRNewswire/ — Wellness®, a leader in pet nutrition for over 25 years, returns to Global Pet Expo 2023 with its expanded product offerings in nutritional innovation for cats and dogs. With its continued focus on helping pets and their parents fulfill a shared life of wellbeing, Wellness’ newest products and product line expansions offer...

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TEWKSBURY, Mass., February 1, 2023 – Health and wellbeing remain important for Gen Z and Millennials, especially at the beginning of a new year, but now next gen pet parents are prioritizing more specific health goals: their dog’s dental health. According to a recent survey by WHIMZEES® by Wellness®, maker of all-natural daily dental treats for dogs, 77% of Gen Z and Millennial pet parents ages 18-41 say they rank dental care equally as important for themselves as their dog when considering top health concerns, with approximately 61% prioritizing their dog’s dental care just as much as they prioritize their own.[1] While brushing our teeth is easy, why is establishing and keeping up with a dental routine for our dogs so challenging?

More than half (58%) of pet parents surveyed share that their dog has either given them the side-eye or ran away (41%) at the sight of a toothbrush. Dogs aren’t alone – when tasked with brushing dogs’ teeth, human counterparts would prefer to smell their dog’s breath than attempt to brush fido’s teeth each morning, suggesting that toothbrush troubles are impacting their routines, and perhaps even their doggy relationships. Additional findings include:

  • Knowing the Signs: Less than one-half (44%) of Gen Z and Millennial pet parents say they could list the signs of periodontal disease to their veterinarian, which include discoloration, broken or loose teeth, super stinky breath, reduced appetite and inflamed gums.

  • Impacts on relationships: Almost half (49%) of those surveyed know someone who has made comments about another pet parent’s dog having bad breath, and nearly 40% say a dog’s bad breath could prevent them from getting to know their owner more.

  • “Ruff” Nights: Almost one-third (31%) of those surveyed report that their dog’s bad smelling breath has woken them up out of their sleep.

WHIMZEES by Wellness all-natural dental treats help make prioritizing doggy dental health easier and more enjoyable for pets and their parents, combining the joy of a treat with health benefits that support healthy teeth and gums. By giving just one WHIMZEES treat a day, dogs get twice the cleaning power because WHIMZEES last three times longer to provide more cleaning time when compared to a leading competitor.[2] They are thoughtfully engineered with grooves and ridges to provide dogs with both chomping and cleaning, making WHIMZEES the treat that treats them well.

“Pet parents want to prioritize their dogs’ dental health, but don’t want to be discouraged by those challenging toothbrushing experiences,” said Dr. Danielle Bernal, veterinarian with WHIMZEES by Wellness. “Dental disease affects 80% of adult dogs and 96% of senior dogs[3], so there’s no better time than Pet Dental Health Month to start a proper routine. Dental health can impact your dog’s overall health and in turn, all you do together. By incorporating a daily dental chew like WHIMZEES by Wellness, pet parents can ensure they’re treating their dogs well by supporting their healthy smile and helping them live happier and healthier lives together.”

WHIMZEES by Wellness dental treats are conveniently available at pet specialty retailers, national retailers and online. To learn more about WHIMZEES by Wellness and find them near you, visit https://www.whimzees.com/.

About Wellness®: The Wellness family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We’re committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram, TikTok, and Twitter: @wellnesspetfood. 

# # #


[1] Conducted in December 2022, Pollfish collected data via an online survey from a random sampling of 1,000 Gen Z and Millennial (ages 18-41) dog parents identified as demographically representative of the U.S. population.

[2] Based on studies of comparable products conducted by an independent kennel

[3] Ozy, Sweeney, Dog Owners Have a New Obsession: Dental Health for Their Pets, March 2019

Healthier Together: Survey Finds Gen Z and Millennial Pet Parents Are Prioritizing Dental Health for Their Dogs as Much as Their Own

February 1, 2023

TEWKSBURY, Mass., February 1, 2023 – Health and wellbeing remain important for Gen Z and Millennials, especially at the beginning of a new year, but now next gen pet parents are prioritizing more specific health goals: their dog’s dental health. According to a recent survey by WHIMZEES® by Wellness®, maker of all-natural daily dental treats...

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TEWKSBURY, Mass., Jan. 17, 2023 /PRNewswire/ -- The new year marks new aspirations, and there is no better time for pet parents to team up with their furry companions to tackle health and wellness goals together. Wellness®, a leader in pet nutrition for over 25 years, has now been awarded the National Animal Supplement Council (NASC) Seal of Acceptance, and today announced the launch of Wellness® Supplements, its first-ever line of daily support chews. Recommended by 9/10 veterinarians1, Wellness Supplements are scientifically formulated to target dogs' top health concerns and visibly support health and overall wellbeing.

Wellness Pet Company Introduces New Line of Supplements for Dogs with a Focus on Daily Health Benefits to Support Overall Wellbeing

Made with high quality ingredients, Wellness Supplements' five formulas help support issues with digestion, seasonal allergies, skin & coat, stress and hip & joint strength. The soft chews were developed knowing next-generation pet parents seek mutual wellbeing and harmonious relationships with their pets, and by giving Wellness Supplements once a day, dogs get targeted health benefits through a tasty chew. With delicious flavors like Grilled Chicken, Tasty Cheese, Scrumptious Salmon, Pumpkin Patch and Barkin' Bacon, the Wellness Supplements lineup includes:

  • For hip and joint support, look to Wellness® Move Health Supplements in Grilled Chicken flavor. Made with glucosamine hydrochloride, chondroitin sulfate and green lipped muscle to keep joints healthy, added collagen to support connective tissues, omega fatty acids to help a healthy inflammatory response to help ease joint stiffness, and balanced calcium and phosphorus for bone health, these chews help support healthy joints by easing joint stiffness to help keep dogs active.
  • For relaxation support, look to Wellness® Calm Health Supplements in Tasty Cheese flavor. These supplements are hemp-free and formulated with a customized blend of relaxation support ingredients, including L-theanine, L-tryptophan and GABA, chamomile and ginger root, to help support relaxation and calming in dogs. Prebiotics and probiotics help support a healthy microbiome, digestion and immune health and supports dogs with mild behavior and normal stress concerns.
  • For immune support, look to Wellness® Shield Health Supplements in Scrumptious Salmon flavor. Made with prebiotics and probiotics to support a healthy gut and immune system, this formula includes antioxidants and a berry blend for antioxidant support, and omega fatty acids and mushroom for skin and coat health and supports dogs with seasonal allergies. These chews take a whole-health approach to immune health and seasonal allergy support.
  • For digestive health support, look to Wellness® Belly Health Supplements in Pumpkin Patch flavor. Made with a combination of prebiotics and probiotics, these chews help support a healthy gut flora and immune system activity while also supporting digestive health and normal bowel function. With added ginger root, licorice root and psyllium husk, these chews support every dog's digestive health.
  • For skin and coat support, look to Wellness® Shine Supplements in Barkin' Bacon flavor. This formula is enriched with zinc and biotin for skin health, prebiotics and probiotics to support gut microflora, overall immune health and wellbeing. These chews help dogs maintain a healthy skin and a shiny coat.

"We've seen an upward trend within the pet food industry that pet parents are taking a more proactive approach to their dogs' long-term health and wellbeing. Similar to the way they're approaching their own health, pet parents are interested in addressing health concerns such as a sensitivity that may occur during their dog's life," said Dr. Danielle Bernal, veterinarian at Wellness Pet Company. "Wellness Supplements were created knowing that our pets are family. Pet parents know that what we choose for our pets should reflect what we would choose for ourselves, and caring for our pets with products that support their whole health is an opportunity to create a positive experience for increased wellbeing."

Wellness Supplements are available online now through Chewy, Amazon and Petco.com with additional in store availability later in 2023. To learn more about Wellness Supplements, please visit wellnesspetfood.com or @wellnesspetfood across social channels.

About Wellness®: The Wellness family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, and now daily supplements, that are carefully sourced and thoughtfully prepared. Our expert veterinarians and animal nutritionists ensure that every recipe combines the perfect balance of high-quality natural ingredients with the latest scientific research and technologies to deliver proven health outcomes pets will feel and pet parents will see. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on InstagramTikTok, and Twitter: @wellnesspetfood.

1 Source: In a survey of US Small Animal Veterinarians, 9 in 10 said they would recommend Wellness® Supplements. 

SOURCE Wellness Pet Company

Wellness Pet Company Introduces New Line of Supplements for Dogs with a Focus on Daily Health Benefits to Support Overall Wellbeing

January 17, 2023

TEWKSBURY, Mass., Jan. 17, 2023 /PRNewswire/ — The new year marks new aspirations, and there is no better time for pet parents to team up with their furry companions to tackle health and wellness goals together. Wellness®, a leader in pet nutrition for over 25 years, has now been awarded the National Animal Supplement Council (NASC) Seal...

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TEWKSBURY, Mass., Sept. 12, 2022 /PRNewswire/ -- Wellness Pet Company, maker of premium natural food and treats for dogs and cats, today announced three new partners and the new vision for the Wellness Foundation: to enhance the human experience and promote the mutually beneficial relationship between people and pets. Every animal lover knows the joy, comfort, and companionship a connection with a pet can bring. The relationship between a pet and pet parent undeniably has mental, physical, and emotional benefits that stay with us forever. To celebrate those positive impacts pets have on our daily lives, the foundation will be introducing new support, funding, and programming with Pet PartnersPets & People Foundation, and Boynton Health's PAWS (Pet Away Worry & Stress) organizations.

The Wellness Foundation Announces New Partnership with Pet Partners
The Wellness Foundation Announces New Partnership with Pet Partners

Through its partnership with Pet Partners, the national leader in demonstrating and promoting the health and wellbeing benefits of animal-assisted therapy, activities, and education, the Wellness Foundation will sponsor the World's Largest Pet Walk happening in 2022 on September 24, as well as other employee engagement opportunities. In turn, Wellness Pet employees will also have the option of participating in learning how to become registered therapy animal handlers. Based in Bellevue, Wash., Pet Partners makes millions of visits annually to patients in recovery, people with intellectual disabilities, seniors living with Alzheimer's, students, veterans with PTSD, and people who have experienced crisis events.

"At Wellness Pet Company, we know the positive impacts stemming from the bond between pets and pet parents—it's something we recognize and celebrate every day. The Wellness Foundation remains committed to helping pets and pet parents fulfill a life of wellbeing together, as we work to enhance opportunities for more individuals to experience the benefits," said Reed Howlett, CEO of Wellness Pet Company. "We look forward to working with our newest partners who believe in these shared values as we continue to facilitate and encourage shared wellbeing for more pets and pet parents across the country."

The Wellness Foundation has also announced regional core partnerships with Pets & People Foundation, based in Westford, Mass., and Boynton Health's PAWS, based out of the University of Minnesota. The Pets & People Foundation, Inc. offers pet-assisted therapy to residents of nursing homes, assisted living homes, special needs facilities, half-way houses, children's facilities, colleges and universities, and senior daycare centers and hospitals. The Wellness Foundation will support Pets & People to recruit, train, and credential new therapy animal teams to meet the growing demand, as well as support training and credentialing programs.

Boynton Health's PAWS sessions feature registered therapy animal teams as part of the University of Minnesota's initiative to support student mental health. Together, the Wellness Foundation and PAWS will significantly contribute to the wellbeing of one of the most at-risk age cohorts. The Wellness Foundation Animal-Assisted Interactions (AAI) Scholarship for University of Minnesota students will support 10 students and their animals to become registered therapy animal teams, including providing access to the Pet Partners online Handler Course, an in-person evaluation with their animals and veterinary exams, and a Pet Partners registration application.

Learn more about the Wellness Foundation partnerships, programs, and actions at WellnessFoundation.org.

About Wellness Pet Company:
Wellness Pet Company, the largest independent premium pet food company in North America, is home to pet food and treats brands Wellness®WHIMZEES® by Wellness®Old Mother Hubbard® by Wellness®Good Dog by Wellness®Holistic Select®Sojos®, and Eagle Pack®. Wellness® is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes that are carefully sourced and thoughtfully prepared. Our expert veterinarians and animal nutritionists ensure that every recipe combines the perfect balance of high-quality natural ingredients with the latest scientific research and technologies to deliver proven health outcomes pets will feel and pet parents will see. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on InstagramTikTok, and Twitter: @wellnesspetfood.

SOURCE Wellness Pet Company

The Wellness Foundation Announces a New Focus on Promoting Shared Wellbeing Between Pet Parents and Their Pets

September 12, 2022

TEWKSBURY, Mass., Sept. 12, 2022 /PRNewswire/ — Wellness Pet Company, maker of premium natural food and treats for dogs and cats, today announced three new partners and the new vision for the Wellness Foundation: to enhance the human experience and promote the mutually beneficial relationship between people and pets. Every animal lover knows the joy, comfort, and companionship a connection...

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TEWKSBURY, Mass., Aug. 22, 2022 /PRNewswire/ – Wellness Pet Company, maker of premium natural food and treats for dogs and cats, is showcasing its latest work in nutritional innovation at SuperZoo, as the portfolio of brands continues to offer more options that foster a shared life of wellbeing between pets and pet parents. 

At SuperZoo 2022, Wellness Pet Company Showcases Ongoing Product Expansion to Support a Shared Life of Wellbeing Across Portfolio of Brands, Including New Fresh Pet Food and Plant-Based Recipes
At SuperZoo 2022, Wellness Pet Company Showcases Ongoing Product Expansion to Support a Shared Life of Wellbeing Across Portfolio of Brands, Including New Fresh Pet Food and Plant-Based Recipes

Most recently, Wellness Pet entered the fresh pet food sector, announcing the expansion of the Wellness Bowl Boosters® line with new Wellness® Bowl Boosters Freshly™. Focused on complete and balanced nutrition, these recipes are expertly crafted to deliver health benefits pet parents can see with real, healthy ingredients selected at the peak of freshness and then frozen to lock in nutrients. Wellness® Bowl Boosters Freshly™ can be served alone as a nutritious meal or as a topper, as it is specially formulated to mix with kibble for a nutrition-supercharged bowl that will energize the pet and pet parent relationship at mealtime and support all that they love to do together.

The new product showcase at SuperZoo will feature the product launches of Wellness' first plant-based pet food recipes which began hitting retailer shelves earlier this year. Wellness CORE® Digestive Health Plant-Based kibble is a scientifically proven, complete and balanced meatless dog food crafted with probiotics and whole eggs to support dog's immune systems and whole-body health. New Wellness CORE® Immune Health Bowl Boosters® are a plant-based topper that allow pet parents to supplement their dog's food with an extra boost of flavor to help dogs stay healthy and active for the long term.

Wellness Complete Health Age Advantage features two new wet recipes, specially made for cats aged 7+ that support immunity, energy, healthy muscles, strong joints and healthy coats. Wellness has also expanded its portfolio for Kittens with scientifically crafted recipes that include high-quality proteins, DHA and taurine to support the unique needs of growing kittens, such as brain and eye development while also offering a range of recipes and forms to expand kitten taste buds and expose them to a variety of flavors for less picky cats! Wellness Complete Health Kitten has expanded with 5.5oz wet cans, a new wet seafood recipe (in 3oz & 5.5oz sizes), and a new grained dry food recipe. The top performing Wellness CORE Tiny Tasters portfolio also now includes new Kitten recipes in pate and minced, as well as new minced and flaked recipes for adult cats. These single-serve, easy to use pouches eliminate leftovers and food waste while promoting hydration and high-quality nutrition with proven outcomes for cats at any age.

As the product portfolio grows to offer greater variety and recipe options, digestive health from the inside out and at any age continues to be a top priority for next-generation pet parents. The Wellness CORE® Digestive Health line for dogs expanded earlier this year with Age Advantage and Puppy to better target the unique needs of dogs of all life stages. Crafted with a blend of prebiotic fibers and guaranteed levels of probiotics to support a healthy microbiome, these recipes support a happy belly for pups and aging dogs alike, which is key for total body health.

Expanded innovation from Wellness Pet Company this year also includes the WHIMZEES by Wellness Occupy product line to give dogs a fun and nutritional chewing challenge. WHIMZEES® by Wellness® Antlers kick off the line as rawhide-free chews with just six primary ingredients to give dogs a satisfying chewing experience while helping to clean their teeth. Veggie Ear and Ricebone chew variations will join the line later this year.

"As we continue to expand our product portfolios, we're offering greater variety to address the unique needs of pets, supporting shared wellbeing between pets and pet parents," said Chanda Leary-Coutu, Director of Consumer Experience at Wellness Pet Company. "We've seen first-hand what pet parents are interested in, including the demand for plant-based protein and fresh pet food options, with long-term benefits that pet parents can see for themselves. By making mealtime more meaningful to support your cat or dog's individual needs, you'll be able to enjoy all you do together even more."

New recipes will be on display at SuperZoo August 23-25th in Las Vegas, Nev. at Booth 3631.

In addition to its product portfolio, Wellness Pet Company continues to grow its efforts with The Wellness Foundation, having recently announced new support, funding and programming with Pet PartnersPets & People and Boynton Health's PAWS charities. Pet Partners, the national leader in demonstrating and promoting the health and wellness benefits of animal-assisted therapy, activities, and education, will have volunteer therapy animal handlers along with their registered therapy animals on-site at the Wellness Pet Company booth on Tuesday, August 23, and Wednesday, August 25, from 11:00 a.m.-1:00 p.m. PST.

To learn more about the products or find an authorized retailer, visit https://www.wellnesspet.com/.

About Wellness®: The Wellness family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes that are carefully sourced and thoughtfully prepared. Our expert veterinarians and animal nutritionists ensure that every recipe combines the perfect balance of high-quality natural ingredients with the latest scientific research and technologies to deliver proven health outcomes pets will feel and pet parents will see. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on InstagramTikTok, and Twitter: @wellnesspetfood.

SOURCE Wellness Pet Company

At SuperZoo 2022 , Wellness Pet Company Showcases Ongoing Product Expansion to Support a Shared Life of Wellbeing Across Portfolio of Brands, Including New Fresh Pet Food and Plant-Based Recipes

August 22, 2022

TEWKSBURY, Mass., Aug. 22, 2022 /PRNewswire/ – Wellness Pet Company, maker of premium natural food and treats for dogs and cats, is showcasing its latest work in nutritional innovation at SuperZoo, as the portfolio of brands continues to offer more options that foster a shared life of wellbeing between pets and pet parents.  Most recently, Wellness Pet entered the...

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TEWKSBURY, Mass., June 28, 2022 /PRNewswire/ -- Leave extra room in your refrigerator for Fido's new favorite mealtime addition. Making their splash into the fresh pet food sector, Wellness Pet Company, maker of premium natural food and treats for dogs and cats, today announced the expansion of their Wellness® Bowl Boosters® line with the launch of Wellness® Bowl Boosters Freshly™. Expertly crafted to deliver health benefits pet parents can see and available in a variety of delicious flavors dogs will love, Wellness® Bowl Boosters Freshly™ can be served alone as a nutritious meal or as a topper, as it is specially formulated to mix with kibble for a nutrition-supercharged bowl.

The new product line comes as pet parents explore more options for added nutrition, flavor, and enjoyment at dogs' mealtime. Recent research from Wellness Pet Company found that pet parents want to mix toppers with existing food, with 51% of fresh pet food users and 46% of those interested in fresh food wanting to mix it half and half with other dog food, like kibble.1 Specially crafted with premium protein, rice and a variety of vegetables, these new recipes provide added nutrition and taste to every dog's favorite kibble.

Focused on complete and balanced nutrition, Wellness® Bowl Boosters Freshly™ recipes are made with real, healthy ingredients selected at the peak of freshness and then frozen to lock in nutrients. When serving Wellness® Bowl Boosters Freshly™, pet parents will see high quality meats, healthy grains and vegetables, all clearly visible and identifiable to help support a lustrous skin and coat, all-day energy, digestion, strong teeth and bones and immune health. As part of its mission to provide natural nutrition that is the foundation of a shared life of wellbeing between pets and pet parents, Wellness® Bowl Boosters Freshly™ energize the pet and pet parent relationship at mealtime, supporting all that they love to do together.

The new additions to the Wellness lineup of Bowl Boosters give pet parents four delicious recipes to choose from including: Wellness® Bowl Boosters Freshly™ Chicken & Butternut Squash, Wellness® Bowl Boosters Freshly™ Beef & Carrots, Wellness® Bowl Boosters Freshly™ Turkey & Sweet Potatoes and coming soon, crafted just for puppies, Wellness® Bowl Boosters Freshly™ PUPPY | Turkey & Rice.

"As pet parents, we seek fresh, whole-food ingredients for ourselves for the same reason we want them for our dogs: to see all-day energy, strong bones and immunity as we navigate life's adventures and share a life together," said Dr. Danielle Bernal, Veterinarian at Wellness Pet Company. "When you supercharge your dog's bowl with Wellness ® Bowl Boosters Freshly™, you supercharge all that you do together: more backyard frolicking, longer walks around the neighborhood, more road trips to that favorite trailhead, cozier cuddles, more energetic play dates, and of course more meaningful mealtimes."

Wellness® Bowl Boosters Freshly™ is now available in freezers at select PetSmart locations, online at PetSmart.com and Chewy.com, and will be available at Petco later this summer. To learn more about Wellness® Bowl Boosters Freshly™, please visit wellnessbowlboostersfreshly.com or @wellnesspetfood across social channels.

About Wellness®: The Wellness® family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes that are carefully sourced and thoughtfully prepared. Our expert veterinarians and animal nutritionists ensure that every recipe combines the perfect balance of high-quality natural ingredients with the latest scientific research and technologies, so that every recipe delivers proven health outcomes pets will feel and pet parents can see. Through the Wellness Foundation, we celebrate the mutually beneficial relationship between pets and people and the positive impacts these relationships have on health, happiness, and wellbeing. Learn more about our partnerships, programs, and actions at WellnessFoundation.org. To learn more about Wellness Natural Pet Food, visit wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on TikTok, Instagram, and Twitter: @wellnesspetfood.

1Fresh Pet Food study conducted by Wellness Pet Company with The Valen Group, 2021

SOURCE Wellness Pet Company

Dogs Get a Boost of Fresh Nutrition: Wellness Pet Company Enters the Fresh Pet Food Segment to Supercharge Dogs’ Kibble

June 28, 2022

TEWKSBURY, Mass., June 28, 2022 /PRNewswire/ — Leave extra room in your refrigerator for Fido’s new favorite mealtime addition. Making their splash into the fresh pet food sector, Wellness Pet Company, maker of premium natural food and treats for dogs and cats, today announced the expansion of their Wellness® Bowl Boosters® line with the launch...

Read More »