Make Pet Dental Health a Treat, Not a Chore: Wellness Pet Company Teams Up with Veterinarians to Tackle One of the Most Overlooked Pet Health Issues

February 4, 2026

Drs. Ben and Erin Schroeder team up with Wellness Pet to encourage simple, daily dental habits that support overall wellbeing BURLINGTON, Mass., Feb. 4, 2026 — Wellness Pet Company, a leader in pet nutrition with 100 years of premium pet food and treats expertise, and maker of Wellness® WHIMZEES®, is celebrating Pet Dental Health Month (February) by teaming up with Drs....

Read More »

Wellness Pet Company Welcomes Kevin Penwell as New Chief Customer Officer

January 13, 2026

Penwell brings deep CPG expertise to lead sales strategy, strengthen customer partnerships, and accelerate profitable growth. BURLINGTON, Mass., January 13, 2026 – Wellness Pet Company, with 100 years of premium pet food and treats heritage, announced the appointment of Kevin Penwell as Chief Customer Officer, effective January. In this newly appointed role, Penwell will lead...

Read More »

Wellness Pet Company Introduces Wellness® Protein Bowls to Elevate Mealtime

January 8, 2026

Shelf-stable wet food pouches satisfy pet parents’ demand for premium ingredients, convenience, and crave-worthy aroma. BURLINGTON, Mass., Jan. 7, 2026 — Wellness Pet Company, with 100 years of premium pet food and treats heritage, today announces the launch of Wellness® Protein Bowls, a new line of high-protein meals for adult dogs designed to elevate the dog food...

Read More »

The Wellness Supper Club: Wellness Pet and Hayley Erbert Hough Encourage Cat Parents to Elevate the Shared Dining Experience

November 13, 2025

Hough and her cats, Palo, Otis and Lily, are showing how our feline friends can join in mealtime celebrations with more than 100 varieties of wet cat flavors and varieties. BURLINGTON, Mass., November 13, 2025 –Wellness Pet Company, with nearly 100 years of premium pet food and treats heritage, today announces a partnership with professional...

Read More »

Wellness Pet Elevates Mealtime with 20+ New Wet Cat Food Offerings at SUPERZOO 2025

August 12, 2025

Now offering 93 varieties across flavors and forms, the company’s latest wet cat food additions feature innovative textures and flavors, unique proteins like lamb, shrimp, and egg, and new packaging types to support hydration, mealtime variety, and overall wellbeing. BURLINGTON, Mass., August 12, 2025 – Wellness Pet Company, with nearly 100 years of premium pet...

Read More »

Jim Scott Joins Wellness Pet Company as Chief Supply Chain Officer

June 24, 2025

Scott brings 35 years of experience in operations, supply chain, food safety and quality to the executive leadership team to guide end-to-end operations and deliver industry-leading service for pet parents. BURLINGTON, Mass., June 24, 2025 – Wellness Pet Company, with 100 years of premium pet food and treats heritage, announced the appointment of Jim Scott as Chief...

Read More »

The "Wellness Pet Minutes That Matter Challenge" and giveaway invite pet parents to log 250 active minutes with their pups this May to encourage activity and quality time together.

Wellness Pet and Strava Launch “Wellness Pet Minutes That Matter Challenge” for Pet Parents this Mental Health Awareness Month

April 29, 2025

The “Wellness Pet Minutes That Matter Challenge” and giveaway invite pet parents to log 250 active minutes with their pups this May to encourage activity and quality time together. BURLINGTON, Mass., April 29, 2025 – Whether it’s a daily jog around the block or a weekend hike with your furry friend, research shows that quality...

Read More »

Fur-esh Routines: Wellness Pet and Amanda Batula Celebrate Pet Dental Health Month and New Wellness® WHIMZEES® Freshzees™

January 29, 2025

With dogs Ryder and Reese by her side, Batula highlights how Wellness® WHIMZEES® treats play a vital role in their daily routines to support dental health and overall wellbeing. BURLINGTON, Mass., Jan. 28, 2025 — Wellness Pet Company, a leader in pet nutrition for over 25 years and creator of Wellness® WHIMZEES®, is celebrating Pet Dental Health Month (February) with reality TV star,...

Read More »