In the News

Now offering 93 varieties across flavors and forms, the company’s latest wet cat food additions feature innovative textures and flavors, unique proteins like lamb, shrimp, and egg, and new packaging types to support hydration, mealtime variety, and overall wellbeing.

BURLINGTON, Mass., August 12, 2025 – Wellness Pet Company, with nearly 100 years of premium pet food and treats heritage, is returning to SUPERZOO with its latest innovations in wet cat food. With more than 20 additions to the portfolio, including new textures and unique proteins, the company continues to encourage variety of forms and flavors to support hydration and overall wellbeing.

Continuing to expand 2.8 oz pouches with five new recipes, Wellness® Appetizing Entrées™ are protein-rich, complete and balanced meals for adult cats that help promote hydration. Made with real chicken as the #1 ingredient, these crave-worthy new shreds and whipped recipes are perfect for picky eaters and multi-cat households. Appetizing Entrées are also formulated to support the 5 Signs of Wellbeing™, which help maintain whole-body health: Sustained Energy, Healthy Digestion, Healthy Skin & Coat, Immune Health and Healthy Teeth & Bones. A combination of select flavors are available in the new Whipped Wonders Mousse Variety Pack.

The Wellness® Complete Health line has also expanded, offering brand new textures, flavors and unique proteins for extra mealtime variety while supporting the 5 Signs of Wellbeing. Wellness® Complete Health® Purrfect Duos™ feature 10 mouthwatering pate and cuts recipes in convenient, mess-free split and serve portions. These hydrating, perfectly portioned cups are ideal even for the fussiest of felines, and select recipes are available in a Split & Serve Variety Pack for added choice at home. Additionally, as pet parents continually seek to feed their pets like family, the new Wellness® Complete Health® Grilled line offers recipes with complete daily nutrition in a new form and a crave-worthy grilled flavor. All four unique recipes feature high-quality protein as the #1 ingredient, helping pet parents curate mealtime and provide healthy hydration that cats need. These recipes are available individually or as part of the Grilled Favorites Variety Pack.

“At Wellness Pet, we recognize that every cat has unique preferences for flavor, texture, and mealtime routines,” said Wellness Pet Global SVP of Innovation and Nutrition Greg Kean. “By expanding our offerings with Appetizing Entrées, Complete Health Grilled and Complete Health Purrfect Duos, we’re continuing to support hydration and overall wellbeing while catering to a wider variety of tastes and needs. With 93 varieties now available across Wellness flavors and forms for cats, we’re giving pet parents more ways than ever to find the perfect fit for their feline friends.”

New products will be on display at SUPERZOO August 13-15^th in Las Vegas, Nev., at Booth #3945. In addition to its ongoing product expansion, Wellness Pet remains committed to giving back through The Wellness Foundation™, which supports organizations like Pet Partners, Pets & People and the Human Animal Bond Research Institute (HABRI). Pet Partners will join Wellness Pet Company at the booth on Wednesday, August 13, and Thursday, August 14, from 11:00 a.m.-1:00 p.m. PST with volunteer therapy animal handlers and their registered therapy animals.

To learn more about the products or find an authorized retailer, visit https://www.wellnesspet.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

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Scott brings 35 years of experience in operations, supply chain, food safety and quality to the executive leadership team to guide end-to-end operations and deliver industry-leading service for pet parents.

BURLINGTON, Mass., June 24, 2025 – Wellness Pet Company, with 100 years of premium pet food and treats heritage, announced the appointment of Jim Scott as Chief Supply Chain Officer and member of the executive leadership team. With a proven track record in manufacturing and logistics within the human food industry, Scott will lead supply chain management and help enhance competitive position and financial performance for the company.

Scott is Six Sigma Black Belt Certified and most recently served as Vice President of Operations and Supply Chain, USA, at Maple Leaf Foods, leading U.S. operations and supply chain transformation through enhanced operational efficiency, supply chain network optimization and strategic process improvements. At Wellness Pet, he joins the executive leadership team to manage end-to-end supply chain strategy, grow its high-performing team and ensure industry-leading service for pet parents through data-driven execution and continuous improvement.

"As Wellness Pet continues to serve the evolving needs of its customers and pet parents, our commitment to quality, compliance and pet safety remains strong," said Wellness Pet CEO Reed Howlett. "Jim's expertise will help our team navigate ongoing growth and innovation strategically and efficiently. His focus on operational excellence, collaboration and team building, as well as his supply chain leadership, will be key in delivering premium nutrition and invaluable experiences to more pets and pet parents."

"A safe, efficient and responsive supply chain is critical in delivering high-quality nutrition that pet parents can trust," Scott said. "I'm excited to join the Wellness Pet team, which boasts a strong commitment to overall wellbeing for pets and understands the vital role operations play in that mission. Together, we'll continue strengthening a resilient supply chain that drives growth, fosters innovation and supports more meaningful moments for pets and their families."

Scott is an industrial engineering graduate from Humber College in Toronto. He and his wife, Renee, have three children and are pet parents to a beloved brown tabby cat named Murphy.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

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The "Wellness Pet Minutes That Matter Challenge" and giveaway invite pet parents to log 250 active minutes with their pups this May to encourage activity and quality time together.

BURLINGTON, Mass., April 29, 2025 – Whether it's a daily jog around the block or a weekend hike with your furry friend, research shows that quality time spent with a pet is one of the simplest ways to boost your health and your mood.¹ That's why Wellness Pet Company, with 100 years of premium pet food and treats heritage, has partnered with Strava, the app for active people, to launch the "Wellness Pet Minutes That Matter Challenge" in honor of Mental Health Awareness Month in May. This challenge serves as a friendly reminder of the mutual benefits pet parents and their furry friends experience from regular activity, balanced nutrition and quality time spent together.

The nationwide month-long challenge (May 1-31, 2025) calls for pets and pet parents to get outside, get active and get connected one walk, hike or jog at a time. Hosted on Strava's platform of 150 million members, logging more than 40 million activities per week, the challenge encourages participants to log 250 minutes of movement with their dog in May.

"At Wellness Pet, we know that wellbeing is something to be shared between pets and pet parents, and our 'Wellness Pet Minutes That Matter Challenge' with Strava is the perfect reminder to spend some extra quality time together," said Wellness Pet Company Chief Marketing Officer Allison Giorgio. "We're thrilled to join the vibrant, active Strava community to celebrate the simple joy of movement with our dogs. It's a powerful driver of both mental and physical health—and when paired with the right nutrition and high-quality ingredients, it helps fuel even more meaningful adventures together."

The challenge is part of the newly launched Wellness Pet Run Club on Strava – a digital community where fitness-minded pet parents can share routes, swap stories and access exclusive content, training tips and product giveaways throughout the month.

In recognition of the crucial role nutrition plays in supporting overall wellbeing, participants who enter the challenge will receive a special promo code on Amazon for $5 off Wellness^® products. All participants who complete the challenge will also be entered for a chance to win² a Wellness Pet Active Wellbeing package, including $250 worth of Wellness^® products, a $250 Visa Gift Card and Wellness Pet branded items (valued at $500). Three lucky winners will be randomly selected.

How to join the challenge:

1. Go directly to the "Wellness Pet Minutes That Matter Challenge" page through this link and click the join button.
2. Search Strava's Challenge Gallery for the "Wellness Pet Minutes That Matter Challenge" and click the join button.

Visit www.wellnesspet.com to learn more.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

¹Onyoo Yoo, YuTong Wu, Jin Soo Han, Sin-Ae Park. Psychophysiological and emotional effects of human–Dog interactions by activity type: An electroencephalogram study. PLOS ONE, 2024;

²NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.), 18 years or older. Sweepstakes ends: 5/31/25. To enter and for Official Rules, including prize descriptions and odds disclosure, visit [wellnesspetfood.com/wellness-pet-minutes-that-matter-challenge-official-rules]. Sponsor: Wellness Pet Company, 77 South Bedford St., Suite 500, Burlington, MA 01803. Void where prohibited.

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The pet food brand unveils sensitive skin and digestive health product offerings, new dental treat options and a variety of complete and balanced wet cat food recipes.

BURLINGTON, Mass., March 25, 2025 – Wellness Pet Company, a leader in pet nutrition for over 25 years, is returning to Global Pet Expo with new proven nutrition offerings to support healthy pets, including new dry dog food recipes, dental treats and tasty texture-rich wet options for cats. As high-quality nutrition remains the top priority for the company, Wellness Pet continues to provide flavorful variety and solutions to nutritional needs for pets while supporting overall wellbeing.

With skin and gastrointestinal issues being cited as the top two reasons why pet parents bring their dog to the vet [1], Wellness Pet’s newest dry dog recipes specifically nourish the skin, coat and digestive health. New Wellness® CORE+™ Sensitive Skin & Stomach and Wellness® Complete Health® Sensitive Skin & Stomach arehighly digestible recipes with nutrient-rich salmon and dietary fibers, plus pre-, pro- and postbiotics to aid healthy digestion. Omega-6 and omega-3 fatty acids from salmon oil support a lustrous coat and healthy skin. These recipes deliver irresistible taste and support the 5 Signs of Wellbeing™ (Sustained Energy, Healthy Digestion, Healthy Skin & Coat, Immune Health and Healthy Teeth & Bones) while avoiding common allergens to dogs like beef, chicken and wheat.

As part of its growing dental health portfolio, the company recently announced Wellness® WHIMZEES Freshzees™. This softer[1] dental treat option for dogs includes parsley, a natural breath freshener, and strengthens dental health when chewed daily. Available in XS, S and M sizes, Freshzees is formulated as a more comfortable dental treat option for soft chewers or older dogs to target the four areas vets check most: Breath, Plaque, Tartar and Gums.

Wellness Pet also continues to expand its wet cat food and variety pack options, offering complete and balanced meals with ingredients that support the 5 Signs of Wellbeing for felines. Wellness® Appetizing Entrées™ are now available in 2.8 oz pouches, as well as a variety pack, featuring four chicken and tuna recipes in shredded and flaked forms. These protein-rich complete and balanced meals help promote hydration with crave-worthy recipes formulated with high-quality ingredients and added vitamins, minerals and taurine. Additionally, the Wellness® Complete Health® Tasty Textures Variety Pack now offers three delicious recipes in gravies and minced forms for fish-loving felines. Nine out of 10 cats approve of these Complete Health recipes, which do not include artificial flavors, colors or preservatives. As taste and variety continue to be top attributes for cat parents, a mix of forms and flavors keeps cats engaged, and larger package options help better support multi-cat households.

“Wellness Pet is continuing to focus product innovations on proven nutrition that targets pets’ nutritional needs, which commonly include skin and stomach sensitivities. Our new CORE+ and Complete Health Sensitive Skin & Stomach recipes are supporting a healthy coat and digestive system, which are key to dogs’ overall health,” said Dr. Danielle Bernal, global veterinarian with Wellness Pet Company. “These dry dog options, alongside our new softer dental treats and hydrating wet cat formulas, showcase our ongoing dedication to providing treats and food that cater to pets’ individual preferences while promoting complete wellbeing.”

These recipes will be on display at Global Pet Expo, March 26-28^th in Orlando, Fla. at Booth 2454. In addition to its product expansion, Wellness Pet remains committed to giving back through The Wellness Foundation™, which supports organizations like Pet Partners, Pets & People and the Human Animal Bond Research Institute (HABRI). Pet Partners will join Wellness Pet Company at the booth on March 26 and 27 from 11:00 a.m.-1:00 p.m. with volunteer therapy animal handlers and their registered therapy animals.

To learn more about the products or find an authorized retailer, visit https://www.wellnesspet.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

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[1] Incidence of presenting complaints and diagnoses in insured Australian dogs. S Wolf,a J Selinger,b MP Ward,a P Santos-Smith,b M Awadb and A Fawcett Australian Veterinary Journal; 2Jackson HA. Eur J Comp Anim Pract. 2009;19. 230-233 [1] Compared to Wellness® WHIMZEES® Adult Stix or Brushzees®

With dogs Ryder and Reese by her side, Batula highlights how Wellness^® WHIMZEES^® treats play a vital role in their daily routines to support dental health and overall wellbeing.

BURLINGTON, Mass., Jan. 28, 2025 -- Wellness Pet Company, a leader in pet nutrition for over 25 years and creator of Wellness^® WHIMZEES^®, is celebrating Pet Dental Health Month (February) with reality TV star, entrepreneur and pet parent Amanda Batula and her dogs, Ryder and Reese. Together, they're showcasing just how easy it is to make dental health a part of a furry friend's routine this month and all year long.

"Dental health is a crucial part of my routine, and as a pet parent, I want Ryder and Reese to participate in that routine too. Wellness WHIMZEES are an excellent addition, helping to keep their teeth, breath and gums cleaner and making us more confident heading to those regular vet appointments," said Batula. "Addressing Ryder and Reese's dental health and including them in my own wellbeing regimen means more quality time and a healthy, happy life together for all three of us. Pet Dental Health Month makes for the perfect reason to celebrate these easy routines with Wellness WHIMZEES."

The celebrations also include the launch of Wellness^® WHIMZEES^® Freshzees™, a softer dental treat option for dogs with active ingredients, such as zinc, apple cider vinegar and parsley, to freshen breath and support dental health when chewed daily. Available in XS, S and M sizes, Freshzees is formulated as a more comfortable dental treat option for soft chewers or older dogs. Freshzees will be available beginning in February.

Freshzees join the portfolio of Wellness WHIMZEES products crafted to support the four areas vets check most: Breath, Plaque, Tartar and Gums. Wellness WHIMZEES for dogs are scientifically engineered with grooves and ridges to provide an optimal clean and delicious treat. Treat options for cats have a crunchy porous texture that cleans as a cat's tooth sinks in.

"We're proud to continue expanding our Wellness WHIMZEES offerings with the launch of Freshzees, a softer option for dogs to support healthier teeth, gums and breath. Pet Dental Health Month is a timely reminder to pet parents that prioritizing dental health is easier and tastier than you think," said Dr. Danielle Bernal, veterinarian with Wellness Pet Company. "A daily treat option like Wellness WHIMZEES can help pet parents like Amanda incorporate their furry friend's dental health habits into their own routines to support more quality time and a happier life together."

For more tips from Amanda on how you and your furry friends can make dental health a priority and how to fit it into your "get unready routine," click here. To learn more about Wellness WHIMZEES for cats and dogs and to find them near you, visit www.wellnesspetfood.com/whimzees/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural¹ nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

¹With added vitamins, minerals and trace nutrients

As families prepare for winter holiday travel, Wellness Pet will offer scientifically proven, premium food and treat options for pet guests at locations nationwide to ensure a healthier and happier stay.

BURLINGTON, Mass., December 11, 2024 – Wellness Pet Company, a leader in pet nutrition for over 25 years, has partnered with Best Friends Pet Care to supply dog and cat food and treats for furry friends staying at 60 locations across the country, from Walt Disney World in Orlando, Florida, to Carmichael, California. As Wellness Pet continues to deliver premium nutrition for our beloved pets, this partnership ushers in an exciting new chapter just in time for families who may be traveling this holiday season. Best Friends Pet Care remains steadfast in their commitment to providing precisely portioned, high-quality nutrition for pets at their care centers all year round, ensuring everyone’s wellbeing is prioritized when pet parents are away.

Dogs and cats will enjoy select Wellness^® Complete Health^® dry and wet recipes, plus treats from Wellness^® WHIMZEES^® and Wellness^® Old Mother Hubbard^®. Wellness Pet products will also be available for purchase at select locations.

“We understand that pet parents want the best nutrition options for their furry friends, whether they are at home or traveling somewhere new,” said Wellness Pet CEO Reed Howlett. “Partnering with Best Friends Pet Care allows us to bring premium food and treat options to more cats and dogs across the country and support their overall wellbeing during their stay. We’re eager to continue our work with Best Friends Pet Care as we provide pets with nutrition options they deserve.”

"At Best Friends Pet Care, we are always committed to providing the best care and nutrition for the pets we serve. That’s why we are thrilled to announce our new partnership with Wellness Pet,” said Best Friends Pet Care CEO Jared Pinsker. “With their shared dedication to quality and pet health, this collaboration allows us to offer Wellness' high-quality, natural pet food across all our locations. Together, we’re elevating the pet care experience, ensuring that every pet has access to nutritious meals that support their wellbeing and happiness."

Pets who require a special diet and/or more specific dietary needs are able to bring their own food, if preferred. For more information on this partnership, visit http://www.bestfriendspetcare.com/wellness-pet. To learn more about the Wellness Pet products or find an authorized retailer, go to https://www.wellnesspetfood.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural[1] nutrition. We’re committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

About Best Friends Pet Care: Founded in 1995 and currently employee-owned, Best Friends Pet Care has enjoyed "leader of the pack" status for more than 30 years. With over 39 locations, including Walt Disney World, Best Friends provides customers with the absolute best pet care in a convenient and friendly atmosphere where safety, comfort, and fun are at the core of their high-quality boarding, doggy day camp, grooming, and training services with full transparency, great communication with pet parents, the latest advances in safety, and a caring staff that loves your pet as much as they love their own. For more information, visit www.bestfriendspetcare.com.